Walking around Neuroscience 2011, I wonder how science ideas spread. An idea needs to first catch my attention before I start spreading it. Here is what I look for:
Data that is unexpected and unexplainable
Data that helps choose between two competing theories
A theory that explains previously unaccounted for data
A theory that synthesizes multiple, separate data sets
A method that generates those types of data and theories
A good acronym doesn't hurt.
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